Who is the product for?
Describe the audience, the use case and where the product will be offered. This helps the discussion focus on the experience you want to create.
What should it feel like?
Share texture, fragrance and packaging preferences with a small number of relevant examples. Mark the requirements that matter most and those that are still flexible.
What needs to be explored?
Include your quantity estimate, target market and timing expectations. Unknown details are useful discussion points, not a reason to delay a first conversation.
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