Function comes first
Describe the application method and desired pack size. A pump, tube, jar or dropper changes how a product is used. Compatibility between the formula and the packaging needs to be assessed within the project.
Make the visual direction clear
Share a small set of references showing the colors, materials and finish you prefer. Separate essential requirements from ideas that can change once availability and quantities are reviewed.
Connect design to the project
Keep the target market and product information in the discussion. Confirm the final packaging specification and artwork responsibilities before approving production.
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